Speaking of The Amelia, the concours also forms a frequent backdrop for auto manufacturers wanting to infuse their newest products with the dignity of the past in a regal location. Example: BMW is using the occasion on Sunday to debut its 2024 X5 and X6 crossovers, a world premiere that will include the rollout of the X5 xDrive50e plug-in hybrid, which boasts 100 additional horsepower; and the X6 M Competition, which is rated at 617 horsepower and still has assistance from 48-volt mild hybrid drivetrain technology.

Since the debut is taking place at The Amelia, BMW is also seeing fit to join the festivities by celebrating its own competition history. Among the displays BMW will present include the 50th anniversary of the 3.0 CSL “Batmobile” GT race cars, the sole BMW 507 roadster serialized as a 1960 model, and the very same BMW.Williams FW22-02 Formula 1 car that honoree Jeff Gordon hot-lapped on the Indianapolis Motor Speedway road course during his memorable ride swap with works Williams driver, and future NASCAR denizen, Juan Pablo Montoya.