When do motorcycles suddenly stop having two wheels? In the figurative sense, when their manufacturers get into marketing-based alliances with non-bike-builders that allow for some cross-polllination of branding. If you remember the Ford F-Series pickups that were offered with Harley-Davidson decor groups a while back, you get the idea. And now one of performance motorcycling’s most esteemed names, Ducati, is pulling a page out of the same playbook by announcing a branding alliance with another holy name in the world of Italian motoring, namely Lamborghini.
Ducati’s newest killer street bike is dubbed the Ducati Streetfighter V4 Lamborghini, and takes its four-wheeled inspiration from Lamborghini’s screaming Huracan STO hyper-GT, the motorcycle borrowing heavily from the car’s graphics and paint including the STO logo and the number 63, the latter signifying Lamborghini’s birth years as a builder of exotic cars. Lest you misconstrue that we’re solely speaking about bright colors here, take heart: The Streetfighter does indeed boast V-4 engine architecture; to the tune of its 1,103cc Desmosedici Stradale engine, which produces all of 208 horsepower via a dry clutch.
Jim Donnelly On Wheels 