Ducati unleashes a two-wheeled rocket that’s full of “bull”

When do motorcycles suddenly stop having two wheels? In the figurative sense, when their manufacturers get into marketing-based alliances with non-bike-builders that allow for some cross-polllination of branding. If you remember the Ford F-Series pickups that were offered with Harley-Davidson decor groups a while back, you get the idea. And now one of performance motorcycling’s most esteemed names, Ducati, is pulling a page out of the same playbook by announcing a branding alliance with another holy name in the world of Italian motoring, namely Lamborghini.

Duc

Ducati’s newest killer street bike is dubbed the Ducati Streetfighter V4 Lamborghini, and takes its four-wheeled inspiration from Lamborghini’s screaming Huracan STO hyper-GT, the motorcycle borrowing heavily from the car’s graphics and paint including the STO logo and the number 63, the latter signifying Lamborghini’s birth years as a builder of exotic cars. Lest you misconstrue that we’re solely speaking about bright colors here, take heart: The Streetfighter does indeed boast V-4 engine architecture; to the tune of its 1,103cc Desmosedici Stradale engine, which produces all of 208 horsepower via a dry clutch.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s