Women have long been crucial decision-makers when it comes to which vehicles their families will ultimately buy. Their presence in the automotive world has swelled to include women as key executives in both the global auto industry and its sprawling, multibillion-dollar aftermarket. The Specialty Equipment Market Association, the enormous trade group that represents the accessory and component fields, and for which I’m a frequent author, has recognized this by creating its SEMA Businesswomen’s Network. That group of executives became famous a decade ago by conducting an all-female buildup of an accessorized Ford Mustang that joined the galaxy of show cars displayed every November at the massive SEMA trade show in Las Vegas. The ladies from SBN are ready and primed for a sequel.
The SBN team now intends to do another all-female build for SEMA, this time taking on a four-door Ford Bronco Wildtrak to be supplied by Bronco Brand, Ford’s in-house brand of outdoor-oriented Built Wild and 4X4-only vehicles. The SBN build’s intent is twofold: highlighting successful women in the auto industry, while encouraging more females to join the automotive world. The buildup is expected to commence this summer, with all aspects of the Bronco Wildtrak to see attention. If you work in the industry, or just love cars, SEMA has a link where you can apply to become part of the SBN build team.
Jim Donnelly On Wheels 