Tony Stewart made his reputation in open-wheel race cars, cemented it in the tin-top world of NASCAR, and is now enshrined in two major motorsport halls of fame as a result. Smoke, however, is a busy guy, juggling race teams, a race track and a Sprint car series among his portfolio properties. Due in part to his recent nuptials with Leah Pruett, Stewart is going drag racing beginning this year in the most noisy and fiery way possible. Dodge/SRT and Mopar have shared the news that they’ll be backing Stewart – who, we should note, runs Fords in the NASCAR Cup Series – for Tony Stewart Racing’s maiden season in the NHRA Camping World Drag Racing Series.
You can see the lead sponsorship signage on the NHRA Funny Car to driven by Matt Hagan, standing at the left, and the canopied Top Fuel dragster to be shoe by the newly minted Mrs. Stewart on the right. Hagan is a three-time Funny Car season champion, whose relationship with Mopar dates to 2009. Pruett owns nine NHRA national event wins in Top Fuel, and likewise has a longstanding deal with these onetime Chrysler brands. The sponsorships are the latest developments of the Dodge Never Lift campaign, a 24-month countdown to Dodge’s future path in EV production.