Yeah, Toyota may have unhorsed General Motors as the world’s biggest automaker, a development that likely surprised no one last week, but the House that Durant and Sloan Built isn’t buried yet by any measure. Here’s some tangible proof: Chevrolet, still the only automaker that really matters for millions of people, says it will introduce a new, highly affordable all-electric SUV in the fall of 2023. GM is predicting that the 2024 Chevrolet Equinox EV will have an opening MSRP somewhere around $30,000, significantly less money than just about every other kilowatt-fueled vehicle that’s out there right now.
GM chairwoman and CEO Mary Barra announced plans to build the Equinox EV at the ongoing CES extravaganza in Las Vegas, which has become a markedly important jumping-off point for automotive technology advances, especially involving in-cabin infotainment. The Equinox EV will be introduced in both fleet and retail versions, in both LT and RS trim levels, making use of GM’s Ultium dedicated EV platform. The Equinox EV announcement follows disclosed plans for an EV version of the Chevrolet Blazer and the green-lighting of an all-electric Silverado pickup, the latter also due for the 2024 model year.