Wind the calendar backward by a year or so and you may recall that General Motors unleashed a maximum-decibel campaign around the relaunch of the Hummer brand as part of the GMC model portfolio. Lots of teaser photos, etc., to keep interest up. Which it did, very successfully, leading up to the all-electric Hummer’s official rollout during the Super Bowl. Very obviously, GMC would very much like to remix a little of that magic as it prepares to boot an all-electric version of its most premium pickup.
If nothing else, the arrival of electric vehicles in the mass market has redefined how automakers present the frontal profile of their products. The teaser image that GMC released about an hour ago depicts the frontal exterior startup lighting sequence for the forthcoming juiced Sierra, which will be offered only in the maximum Denali trim level. In addition to the apparent LED daytime running lights, both the logo and the grille are framed in glowing electrons. Built on GM’s new all-electric Ultium platform, the Sierra Denali EV will emerge for its reveal next year from the retooled GM Factory ZERO plants in Detroit and Hamtramck, Michigan.