The practice of pre-reserving special-edition automotive offerings – or in some cases, such as the Ford Mustang Mach-E, reserving the chance to buy the entire vehicle – has gained currency as means for manufacturers to provide the masses with a measure of exclusivity. The latest interpretation of that marketing strategy has Dodge buyers being notified that they can do a build-and-price ordering evolution on the brand’s website for two new limited option packages that will allow shoppers to create a 2022 Charger and 2022 Challenger SRT Hellcat Redeye Jailbreak variants, each of them most notable for Jailbreak-specific powertrain calibrations that boost both models’ output to 807 horsepower, which ought to satisfy even the most clenched-jaw drivers out there.
Most immediately recognizable by their widebody fender flares, the Jailbreak package lets buyers personalize their Dodges in more than 20 equipment and appearance categories, plus exclusive Hammerhead Grey interior themes set off with copper-toned carbon fiber dash bezels. Blue and yellow brake calipers plus specific wheels add to the visual distinctiveness of both Jailbreak specials. Steering wheel, seating and badging selections can also be customized. Best of all, the Jailbreak package costs out to $995, considerably less than the rest of the car, particularly the Hellcat/Redeye power packaging.
Jim Donnelly On Wheels 