Looks kind of like today’s styling themes at Volvo, right? That’s no coincidence. Polestar is a name that’s been associated with Volvo Cars since 1996, when it was founded as an independent tuning house for performance cars from the Swedish icon. Since then, Volvo bought the operation outright, was bought itself by Geely of China, renamed its in-housing performance tuning operation as Cyan Racing, and as of 2017, dramatically repurposed Polestar as a Volvo-allied standalone brand for developing premium electric vehicles. Polestar is about to shift operations stateside as it prepares to launch its newest EV, the Polestar 3, which will be built in the Ridgeville, South Carolina, assembly plant that has produced Volvo cars for the North American market since 2018, joining the earlier Polestar 1 and 2 models that are assembled at Geely facilities in China.
For the record, the images shows a Polestar 2 crossover, which makes its use of Volvo styling themes very apparent. When it debuts at a still-undetermined point in 2022, the Polestar 3 will ride on new SUV architecture that’s largely being created by Volvo, which Polestar says will provide industry-leading connectivity thanks to use of the Google-sourced Android Automotive OS software suite. The South Carolina-built Polestar 3 will likely be offered for export once North American demand is satisified. Polestar plans to open the first of its freestanding U.S. retail showrooms, which it calls “spaces,” later this year.