The new all-electric megatruck from General Motors, which is also reviving the Hummer name as a sub-brand of GMC, the truck manufacturer, is getting a marketing boost of the best sort imaginable. GMC has revealed a mulityear deal with Chip Ganassi Racing to field a pair of modified GMC Hummer EV in the inaugural Extreme E season of off-road, rallycross-style competition for battery-energy vehicles. In compliance with Extreme E rules, the GMC Hummer being fielded for drivers Kyle LeDuc and Sara Price will produce 550 horsepower, and boast unique grilles and bodywork for competitive beating and banging.
Extreme E is a five-race global championship whose slate of events begins in early April with the Desert X Prix in Saudi Arabia. Other rounds are slated for Senegal, Greenland (!), Brazil and Argentina. In addition to CGR, Extreme E teams include a collaboration between Andretti Autosport and the U.K.’s United Autosport; plus entrants fielded individually by Formula 1 world champions Lewis Hamilton, Nico Rosberg and Jenson Button.