While the rest of us have been doing this and that, the team that decides what Hyundai vehicles of tomorrow will resemble has been both industrious and successful. As evidence, we present the fact that Hyundai made a good showing at the most recent Good Design awards, one of the world’s leading competitions for industrial and artistic innovation. Hyundai completed it with four awards for excellence in the competition’s transportation category. Two of them went to Hyundai concept vehicles, the Prophecy and the 45, both EVs. The 45 concept, is a follow-on to the better-known Pony Coupe Concept, and incorporates themes expected to make it to market once Hyundai introduces its production IONIQ 5, its first dedicated EV, next year.
The other honored concept was the Prophecy, which made its auto show debut in March, and suggests a future course for appearance based on the brand’s Sensuous Sportiness identity. Hyundai products already on the market scored well, too: The 2021 Elantra’s revised shape was recognized, and Hyundai’s ultra-fast Hy-Charger recharging system for EVs, was recognized for its contribution to the infrastructure that electric vehicles will require as they continue to approach widespread buyer acceptance.