Texas goes all-in for big pickups. This time, it’s the Nissan Titan

Just to repeat, the Texas State Fair is a big event, drawing more than 2 million visitors every year. And it’s worth making clear that Texas is, was, and always will be about pickup trucks. Big, brawny ones. So while Chevrolet selected the fair as the venue for rolling out a couple of Silverado special editions, Nissan wasn’t about to be left a wallflower. It chose this celebration of country living and chicken-fried steaks to unveil its redesigned 2020 Titan full-size pickup.

The 2020 Titan advertising campaign centers around its new theme of Powerful Warrior, which emphasis its solid-beam, ladder-frame construction and what Nissan bills as best-in-class horsepower and torque figures, as generated by its 5.6-liter Endurance V-8 that produces an even 400hp, which for 2020 is mated to a new nine-speed automatic transmission. The 2020 Titan is visually distinguished by its new trapezoidal-shaped LED headlamps and double-boomerang LED DRLs, plus three different grilles and five wheel choices – but hey, do we detect just a hint of Ford F-150 cues in the overall package? The Titan’s interior is fully redesigned, based around a seven-inch programmable information display, mated with a flexible smartphone holder and charger. Nissan Intelligent Mobility technologies abound, including Automatic Emergency Braking with Pedestrian Detection, Blind Spot Warning, Rear Cross Traffic Alert, Lane Departure Warning, High Beam Assist and class-exclusive Rear Automatic Braking, plus Intelligent Forward Collision Warning, standard Blind Spot Warning, Rear Cross Traffic Alert and Intelligent Around View Monitor. Other systems include Intelligent Cruise Control, Intelligent Driver Alertness, Traffic Sign Recognition and Rear Door Alert.

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