Motorsports at Hyundai? Hold on, it’s electric!

They’re not saying yet what branch of racing it’s going to compete in yet, but this much is clear: Hyundai, one of the world’s leading automakers, is getting ready to unveil a factory-built, factory-backed competition car that’s powered entirely by electricity. Yes, it’s going to happen.

The official rollout of whatever Hyundai’s planning won’t happen until September 10th, which is media day at the International Motor Show in Frankfurt, Germany. But the South Korean auto giant has been releasing teaser photos of late, like the one above, hinting that something seriously big is in the offing. Hyundai hasn’t been a global player on the racing stage for all that long, mind you, having only established its own in-house motorsports division in 2012. But in the time that’s elapsed since then, Hyundai has built a successful Customer Racing division for privateers, developing the i20 R5, i30 N TCR and Veloster N TCR for competition. Plus, Hyundai has notched several overall wins in the World Rally Championship. The new car – for Formula E, perhaps? – will be the first racing car created by Hyundai at its global motorsports headquarters in Alzenau, Germany.

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