It’s worthwhile news whenever magazines in today’s challenged publishing environment cut a deal to ensure their continued strength. That occurred this week as Racer Media & Marketing Inc., publishers of Racer magazine, announced that it has acquired Vintage Motorsport magazine, a veteran and very respected title that’s known as the “Journal of Motor Racing History. The deal was announced in Irvine, California, where Racer‘s editorial offices are based.
Vintage Motorsport will now join Racer, RACER.com and SportsCar, the latter being the official publication of the Sports Car Club of America, under the same ownership umbrella. “We are very excited to bring Vintage Motorsport under the RM&M banner,” said Paul Pfanner, Racer co-founder, president and CEO. “It is the most respected title covering historic motor racing – and racing history more broadly – in North America. As the new stewards of the brand, we will proudly carry the standard into the future while using the cross-platform promotional power of the RACER brand to expand the base of Vintage Motorsport’s audience.” The founder and longtime editor-in-chief of Vintage Motorsport, D. Randy Riggs, will continue to direct that magazine’s content following the acquisition. Seen in this photo by Racer are, from left, Racer Editor-In-Chief Laurence Foster, Riggs and Vintage Motorsport art director Paul Laguette.