When it comes to pleasing its buyers, Subaru of America has decidedly been drilling some dingers. The latest survey in buyer satisfaction from the American Consumer Satisfaction Index gave Subaru an industry-leading 83 points out of 100, representing an overall tie for first place in the mass-market segment with one other automaker and a further tie with two others in the luxury segment.
The ASCI rankings are based on surveyed customers’ opinions of their own vehicles on a 100-point scale. Vehicles were judged based upon Vehicle Safety, Product Quality, overall Service Experience, Perceived Value, Dependability and Driving Performance. Subaru, which sells its vehicles through 640 dealers nationally, has enjoyed top numbers in safety and quality for five and four straight years now, respectively, with two-year runs in overall product and service quality.
Jim Donnelly On Wheels 