As sales of pure battery electric vehicles slowly find buyers, some of which are still committed to gasoline power or hybrid drivetrains, Ford has launched a new advertising campaign telling customers that at Ford dealers, powertrain choices abound on various models. The campaign is being called Freedom of Choice, declaring that Ford sells vehicles that are capable of meeting any customer’s needs in terms of both utility and cleanliness.
The campaign’s current lead TV spot is a newly released commercial showing the F-150 pickup at work, while making clear that Ford offers the pickup not only with gasoline power, but also with a hybrid EcoBoost powertrain or the all-electric F-150 Lightning. Ford has been adjusting its production schedules as buyer choices currently seem to focus on hybrids more than pure battery EVs. The campaign will eventually focus on nine Ford models that offer similar powertrain options.
Jim Donnelly On Wheels 